Step into the world of success and innovation with Real Estate Champions, a compelling TV show that highlights the exceptional leaders, agents, and investors shaping the real estate industry. Each episode uncovers the strategies, leadership, and insights that fuel the success of industry trailblazers, offering practical takeaways for professionals across residential, commercial, and investment real estate.
Real Estate Champions brings together top professionals and thought leaders from various sectors of real estate, including residential, commercial, and property development. These influential guests share their journeys, expertise, and advice to inspire and empower the next wave of real estate leaders and entrepreneurs. Today our host, Sarah Olson, spoke with Tyrone Jackson.
Tyrone Jackson
Real Estate Sales Advisor at the United Real Estate Gallery
Website Address: https://tyronejackson.propertyinjax.com/
Short company description:
United Real Estate Gallery has been a major player in North Florida real estate for years. The company originally operated as an EXIT Realty franchise before transitioning out of the franchise model and re-emerging as several independently owned brokerages. United Real Estate Gallery ultimately grew out of that evolution—well before I ever got into the business—and has since become one of the more established, full-service brokerages in the region. What really elevates the brokerage is the leadership bench. Broker-partners Ray Rivera — former President of the RealMLS — and Sonny Downey run a growth-minded, ethical operation. And leaders like past NEFAR President Rory Dubin, who has just about every credential in the book, have helped build a culture where education isn’t optional — it’s foundational. So you’ve got scale, strong leadership, industry influence, and continuous professional development all under one roof. For me, it felt like aligning with a brokerage that wasn’t just selling real estate — it was shaping the industry around it.
From your perspective, what skills or knowledge areas do new agents often underestimate when preparing for their careers?
One of the biggest things new agents underestimate is the level of commitment required — not just to the business, but to themselves. Real estate isn’t a hobby. If you’re not resilient, disciplined, and self-driven, you’ll be another statistic inside of five years. No one is coming to build your business for you. The second thing is education. A lot of new agents think there’s some secret hack to success. There isn’t. It’s consistent learning — market knowledge, contracts, negotiation, communication, human behavior — and then applying it day after day. This industry will expose any gap you haven’t trained for. And finally, people skills are massively underestimated. You’re interrupting people’s lives. They don’t trust you yet. Sometimes they’re stressed. Sometimes they’re rude. That’s human nature — not a personal attack. The agents who succeed are the ones who listen more than they talk, learn to read people, and focus on solving problems rather than selling themselves. Because at the end of the day, real estate is a people business disguised as a property business.
The real estate market is always evolving—how do you stay ahead of industry changes, and what advice do you have for those entering the field today?
The real estate market never stops moving — so I treat learning as a daily discipline, not a requirement. I’m constantly investing in education, training, and market intel so I can anticipate issues before they show up in a transaction. No two deals are the same, and the more you know upfront, the fewer surprises your clients experience. I also stay plugged into the industry. Networking isn’t optional — it’s infrastructure. I stay active with local associations, chamber events, development groups, and community meetings so I understand what’s coming before it hits the headlines. And of course, I lean into technology and AI, because the agent who leverages those tools will always outperform the one who doesn’t. My advice to new agents? Commit to being a lifelong student. Build real relationships. Show up in the rooms where decisions are being made. And stay curious — because if you’re not deliberately staying ahead of the market, you’re already behind it.
What does being a ‘Real Estate Champion’ mean to you—whether that’s in serving clients, teaching future agents, or raising the standards of the industry?
To me, being a “Real Estate Champion” means operating from a place of service, leadership, and constant growth. First, it starts with the client. When someone hires you, they’re trusting you with one of the biggest financial and emotional decisions of their life. That means you owe it to them to be sharp — to know the contracts, the process, the risks, the leverage points — so they don’t get taken advantage of. Excellence is not optional. It’s the minimum standard. Second, it means pouring back into the next generation of agents. I started mentoring and teaching early in my career, because I realized quickly that a stronger industry begins with more informed agents. If I learn something that can help someone else — I share it. That’s the culture I came from in the military, and I’ve carried it forward. And finally, being a Real Estate Champion means raising the bar across the industry. I believe a lot of agents underestimate what true representation requires. I do the homework. I study every angle of a transaction. I understand the people involved, the motivations, the numbers — because that’s how you create the best outcome for your clients. And when more of us operate at that level, the entire profession improves. So for me, it’s simple: serve people at the highest level, never stop learning, and help others rise with you. That’s what a championship looks like in real estate.
How many homes have you sold in the last year?
11-20
Transcript:
Speaker 1
Welcome back to another episode of Real Estate Champions. I’m your host, Sarah Olson, and today with me is Tyron Jackson of United Real Estate. Yellow gallery. Gotta I gotta love it. Welcome to the show. Thanks for being.
Speaker 2
Here. Thank you. Thank you sir.
Speaker 1
Residential real estate agent for two years. Yes. Yeah.
Speaker 2
My two year mark. With my brokerage. November? Yeah. November 20th.
Speaker 1
Congratulations. Two years is like. It’s a feat.
Speaker 2
It is, it is. Yes.
Speaker 1
And you’ve been pretty successful in your two years.
Speaker 2
Yeah, I think so. I feel like, I can do more, but, But, yeah, I think, compared to a lot of agents, for sure, I’m definitely well above average.
Speaker 1
Oh, you are 75% of agents fail their first year. So you you are you are like you’re there. What what attributes to your success? What are some things that you did as a new real estate agent to kind of hit the ground running?
Speaker 2
So I think, from retiring, I’d just retire from the Navy. Navy after like 21 years. I took a lot of the things that I learned within the Navy, and put it into this business. When I first started, I felt like I was expecting someone, like, hold my hand and walk me through and kind of train me up and stuff like that, and I, I realized quickly, like, no, it’s it’s all new.
Speaker 2
So, being resilient. Reading a ton of books, especially with, dealing with people and, how to interact relationships and stuff like that. All of the, all of those things and just, you know, trying to do something every single day. Yeah.
Speaker 1
Really keeping to a schedule, time blocking.
Speaker 2
Time blocking and scheduling, all.
Speaker 1
That learning and everything.
Speaker 2
Yes, absolutely.
Speaker 1
Were you new to Jacksonville at the time?
Speaker 2
No. I first came to Jacksonville back in 2009. Okay. Yeah, me and my wife met in high school, and, we got married shortly thereafter, like three years later. And then we got stationed in Jacksonville. My daughter was born January 2010. My son, November 2001. But right after my daughter was born, my whole my wife’s whole thing.
Speaker 1
Whole family.
Speaker 2
Home that they all moved here. And it’s been a stable ever since.
Speaker 1
So you’ve had a do you have a do you work your sphere of influence or connections just from being here? How did you build your database?
Speaker 2
So that’s actually a really good question. I’m pretty well diverse, and I keep track of all of that. So Sphere of Influence has helped. I would probably say, it’s about 24% of my business. 16 to 24%. I do paid leads. That’s probably maybe 36. I’ve done cold calling. That’s around 8%.
Speaker 2
Social media, like, the list goes on. It’s probably about 13. And then also inbound calls, but I have probably about 13 flows of leads.
Speaker 1
I think what’s so important, what I’m reading behind the lines, is that you you track your successes.
Speaker 2
Absolutely.
Speaker 1
So you can see what the outcomes are working and what it’s maybe not working.
Speaker 2
Yeah. And this is crazy. Now I, I wasn’t doing it until just recently, to be honest with you. In that, in doing that, one of my favorite hobbies is to like, create Excel spreadsheets.
Speaker 1
My two.
Speaker 2
Like, I know. Right? So, like, I created this spreadsheet and I was like, well, I need to know this, and I need to know this. And then by the time I got to the end of that spreadsheet, I was like, wow, this is where all this came from. And it was really easy to do this, so I just need to dig into that.
Speaker 2
And then, it also let me know how much money I was saving, how much money I was giving away, or, like a ton of metrics and, and all that good stuff. So once I did that, it helped me prepare for Q1 and yeah, like where I really was so smart.
Speaker 1
So I can see your military background kind of probably helped you with that. Because a lot of people come into this business not knowing that tracking is so very important as change moving forward. So now you’re going to segue from residential into commercial.
Speaker 2
Yeah.
Speaker 1
Yeah. What are you thinking there?
Speaker 2
So I wanted to get into commercial from the very start. And, part of the reason why I joined my, my gallery, my gallery, my, my brokers United Real Estate galleries because the the education that, I had the opportunity to learn up under a agent, that specializing in commercial. Okay. So she was my mentor for, for a really long time.
Speaker 2
Put me in some really good places, and, you know, commercial. It’s it’s a very different beast. Yeah. Especially education wise. So it took some time, but now that, comfortable within the resident, residential sector, I’m thinking I want to do a little bit more. Just close my first, commercial transaction.
Speaker 1
Yeah. Just thinking about going to commercial. And my first commercial.
Speaker 2
Like, literally listed a property the next, another one the next week and got an offer on it in like four days. We didn’t take it. But we’re already been going in, and I literally had a contract come in last night on it. Yeah. So,
Speaker 1
So you’re like, this is. This is the sign.
Speaker 2
This is this is.
Speaker 1
A sign that you’re heading in the right direction.
Speaker 2
Absolutely. I joined up, got my, just joined the, CCI, Florida chapter. Okay. In the North District and, yeah, taking my first course next week. Yeah. Flying out Sunday. And, like, I’m hitting the ground running like. Yeah. Yeah.
Speaker 1
No doubt. Absolutely no doubt. Any tip that you can give, somebody maybe coming into this business?
Speaker 2
Yeah, absolutely. So, the biggest thing is just staying resilient. There’s a book that I give to newer agents. Even though I am a new agent, I mentor and coach a lot. There’s a book that is called go for. No. That book is it did so many things for me. Because it changed my concept of the word no.
Speaker 2
And so like, I actually thrive on it. Yeah. When we’re young or when we’re first born. Like. And I’ll try to wrap this up quick. When we’re first born, the first word we hear is no, right. We’re we’re babies because we’re trying to do something that’s going to hurt us or whatever. And we just hear it.
Speaker 2
We just hear it over and over again and, and, so we automatically fear, that word. And to be honest with you, I’d much rather get to know as soon as possible when prospecting and stuff like that, because that know like, I’d hate to spend six months with a no.
Speaker 1
Right.
Speaker 2
You know what I mean? Because it doesn’t pay the bills and stuff like that. So just being resilient and just realizing that it’s okay and you know, it helps.
Speaker 1
Yeah.
Speaker 2
It just just be resilient.
Speaker 1
Resilience. Yes. We get we we need a lot of that in this field for sure for sure. That’s great. Well Tyrone, thank you so much for being on the show. I have enjoyed talking with you and getting to know you. And for more information on Tyrone and his company and his new endeavors. Go to Property Solutions, TV.com.
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