Interviewer: What’s the biggest difference between your mentorship and joining a traditional brokerage?
Sarah Olson: The mentorship focuses on the individual, while brokerages focus on the process. Most brokerages offer video training or assign a team lead, then send new agents off to figure it out alone.
In contrast, my program is rooted in connection and customization. I don’t just show agents how to host an open house—I give them a checklist, help them understand client psychology, and teach them how to have powerful, personal conversations.
I match their personality with the strategy. If it doesn’t bring them joy, it’s not sustainable. And if it doesn’t fit them, it won’t work.
Interviewer: How much access do agents get to you?
Sarah Olson: When you sign up for my cohort, we have set sessions together. After that, if you need me, I’m here. Schedule anytime—even in an emergency, I’ll be there. I don’t believe in one-size-fits-all support. My mentorship is designed to actually mentor, meaning I show up when it matters. Not just during a Zoom session, but in those “what do I do right now?”
Interviewer: How do you help agents choose the right brokerage after getting licensed?
Sarah Olson: There are 100% commission brokerages, tech-forward companies, big names like RE/MAX, and boutique firms. We explore all of it.
Rather than push agents toward any one brand, I educate them on everything—from understanding commission split structures to insurance coverage, to culture fit. Then, using a personality assessment, she helps match each agent to a brokerage that aligns with their values, strengths, and goals.
They leave knowing where they belong—and how to thrive once they’re there.
Interviewer: Many new agents start with zero income. How do you help them plan financially?
Sarah Olson: There are so many hidden costs in real estate, and no one talks about them. I do. From licensing fees to marketing costs to that first car insurance jump, I walk agents through a full budget. More importantly, I help them reverse-engineer their income goals.
Once I’ve learned how much they need to make, then we break it down to the number of homes they need to sell. Then we make a plan for those first few checks—so they’re not just surviving, they’re building a business.